Posts tagged Color Stories
Color Schemes: Los Angeles Colors

Want to see what inspiration we found a little closer to home? Check out these moodboards from around Greensboro

Late last year we did a series of moodboards featuring vignettes and color inspiration from around Greensboro. It wasn’t hard to find inspiration in our surroundings then, but this time we looked a little further from home for our latest color series… and we think you’ll quickly see why. This set of swatches was inspired by photos we took on a week long-trip to Los Angeles in late June. 

While in LA, we visited art museums, parks, lakes, and lots of great restaurants. These color schemes are just a glimpse of the diverse scenery we experienced, and we know we’ll be reflecting back on this trip for inspiration for months to come.


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Getty Greys

A work of art in itself, the cool greys and whites of The Getty contrast a saturated and cloudless sky.


PCT Palette

This glimpse of the Pacific Crest Trail is rich with subdued greens and yellow. This palette fuses the hues of the desert sky with those from scrubby foliage.


Mismatched and Multicolored

A study in contradiction, we take inspiration from marrying the colors of this Barbie dream house with the more subdued tones that surround it.


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Santa Monica Sunset

As the sun set over Santa Monica, the sky was cast with vivid yellows and light oranges.


Plant life panorama

The greenery of The Getty’s cactus garden intermixes with the warm greys of downtown LA and the soothing tone of the travertine tile.


Curated Color

Spotted at LACMA, this work by Do Ho Suh is a 1:1 scale apartment sculpture is made of polyester fabric and stainless steel tubes. Soft colors create a ghostly and ethereal work of art.


Hollyhock Hues

Frank Lloyd Wright’s Hollyhock House is adorned by stylized hollyhocks on roof finials, furniture, art glass windows, and the ornamental bands of cast-concrete on the structure’s exterior. The real life flower lends a pop of bright pink to this otherwise tranquil scene from Barnsdall Art Park.


HUE & TONE CREATIVE: Let’s find what inspires you

Whether you’re based in Greensboro or beyond, we’ll help breathe new inspiration into your brand. Let us help you refresh your visual branding, website, and print collateral today. Schedule a meeting to get your next project started.

Color Schemes: Scenes from Greensboro

This week, we’re taking time out from talking marketing to celebrate a few vignettes from our city. From muted downtown streets to the Bicentennial Gardens, we’re finding color inspiration in some of our favorite Greensboro spots.

We’re big believers that every city offers inspiration – sometimes you just have to stop and notice it. With a bustling downtown and expansive trails, Greensboro offers the best of both city and nature views. No matter where you are in Greensboro, we guarantee that there’s a dynamic color scheme somewhere in your view.

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Dappled Depot

Soft blues, purples and pinks are diffused by the fog drifting in over the J. Douglas Galyon Depot in Downtown Greensboro. We love the soft hues of this nighttime scene.


 Botanical Brights 

Great for a short walk, quiet reflection, or reading on a comfy park bench, the Tanger Bicentennial Garden is one of our favorite spots in Greensboro. Rich colors line the pathways, and a variety compelling sculptures can be found tucked among the foliage. For more secluded scenery, pop right across the road to the Bog Garden. 


Clear Skies over Kress

Crisp blue skies highlight the pristine facades of the Kress and Meyers Buildings’ on South Elm Street. Changing leaves provide small touches of green and yellow to this palette.


Retro Revolution

Tucked in a quiet corner of Revolution Mill’s courtyard, this retro mural installation is a bright pop of color among a sea of brick. These colors are bright and muted all at once!


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Lite Brite LeBauer 

The sky is illuminated over LeBauer Park by Janet Echelman’s Where We Met installation. Our two downtown parks provide a great place to gather, celebrate, and play while immersing yourself in all the city has to offer. Bright colors are especially present in these fun and family-friendly spaces!


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South Elm Snow

On an all white day, the Green Bean’s bright facade offers a pop of color among an otherwise muted look at South Elm Street.


Guilford Grey 

On a rainy and grey day, the heart of downtown has mostly subdued tones to offer up. But this mood board is a favorite because you can see the Guilford Building in the upper right portion of the photo… can you spot us waving from our office windows in the top right corner? Just kidding…


Hue & Tone Creative: Inspiration and Color in Greensboro, NC

Whether you’re based in Greensboro or beyond, we’ll help breathe new inspiration into your brand. Let us help you refresh your visual branding, website, and print collateral today. Schedule a meeting to get your next project started.

Halloween Color Schemes

October is one of the eeriest times of year: Halloween, colder temperatures, the time change, end of year tax prep… it’s all pretty frightening. While most people associate this time of year with black and orange, there’s a much wider color palette we think you should consider for this spooky season.

If you’re looking for a color scheme to spruce up your latest seasonal advertisement or your creepy social media graphics, consider pulling swatches from one of these boards. In addition to the traditional orange and black we’re pulling in earth tones and shades of purple, green, red, white, and yellow. We’re even playing around with a few pops of pink! 

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Sinister Skies

Nothing evokes a Spooktacular feeling quite like a cloudy night sky. In this color scheme, a classic pumpkin orange pairs with goldenrod, a deep red, and an inky blue. 


Saturated Skeletons

These bright colors aren’t something you would usually associate with Halloween – but the dayglo orange and pink speak to the vibrant lights of a late night party. 


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Haunted Hues

Warm glowing lights illuminate the windows of this haunted mansion — the charred stone and cloudy sky inspire a more muted palette of deep orange and dark blue. With it’s toned down colors, this palette will work well for all of fall.


Macabre Mask

Pops of rich pink and teal stipple this haunting Day of the Dead face paint. The strong contrast between the deep black and accent colors creates an evocative calavera design.


Pale Pumpkins

You don’t have to use orange and black for halloween — and pumpkins don’t even have to be orange! These washed out hues show a different take on a classic halloween symbol.


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Frightening Forest

At first this image just looks shades of blue - but peer a little closer and you’ll see deep magenta and rich greens. Who knows what else might be lurking behind these colorful trees…


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Eldritch Eyes

Black cats are synonymous with bad luck, making them the perfect emblem for All Hallows Eve. Different shades of grey pepper his fur and his haunting green eyes will stay with you for days to come.


Hue & Tone Creative: Design work for every season

Not up for the work of creating your own holiday campaign? Whether you’re scrambling for last minute Halloween graphics or working on your winter campaign, we’re here to create the perfect imagery for you. Contact us to get started!

Color Stories: Vintage Vibes

Traditionally, retro colors are all about less saturated hues that have a flat feel. This week we’re taking a little inspiration from the objects of yesteryear and reinterpreting them as modern, fresh color schemes that would work in today’s branding. 

In our eyes, retro and vintage are always in style – whether it’s a throwback to the 70s, 80s, or 90s, the past always serves as a great source of inspiration. We love a nostalgic look when it comes to product packaging, app design, or campaigns graphics. 

Mix these colors with some sleek sans serif fonts and minimal graphic elements, and you’ll have a brand that works perfectly today… even if it was inspired by yesterday. 

Carside Colors

Classic teal pairs well with these packaging inspired reds and oranges. It’s early day fast food meets a classic ride. 


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Muted Motel

Forget blue and pink only working for a baby shower – these pale pinks and blues will want to make you stay the night at this vintage motel. The mix of so many soft hues lends itself perfectly to an upscale feel. 


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Colorful Camera

A fun take on the Polaroid’s rainbow color scheme, these toned down swatches harken back to an age of roller rinks, disco, and, well…polaroids. 


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Resplendent Radio

Bathed in blue light, this shot inspired a monotone musical scheme fit for any brand – past, present, and future. 


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Primary Patches

Primary colors can be reinterpreted to fit any decade – and this patch inspired flat lay is no different. Soft grey and a pop of deep emerald help elevate the look.


Monotone Memories   

Browns and taupes may seem dull at first, but when applied fastidiously they can create an elevated look. This scheme is perfect for men’s brands or retro products that truly want to connect with the look of the past. 

Color Stories: Fall Looks for 2018

What can we say? We love fall! We know it’s still hotter than heck, but we can’t help but get excited about the impending pumpkin spice, fall leaves, and chunky sweaters. 

In fact, we also got really excited about fall last year on the blog ... and the year before … and the year before that. Basically, creating fall inspired mood boards is becoming a regular thing for us. However, this year we’re pushing ourselves to go beyond red, orange, and yellow to come up with a more out of the box set of fall palettes.  

We’ll admit, a few traditional fall colors worked their way into our mood boards – but overall we stuck to less traditional hues to keep things fresh. 

Take a look at what we came up with here – and, let us know which is your favorite in the comments!

Luscious Lake

The lake in this photo looks peaceful, but these deep colors evoke a feeling of something a little darker. Deep, rich jewel tones gives off a luscious feel. 


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Crisp and Clean

Fall is all about baking and enjoying the outdoors. That’s why this tasty close up was a perfect fit for us. Cool greens and a muted ice blue speak to winter being right around the corner. 


Culinary Creativity

Family recipes abound in autumn, making it the best time to draw inspiration from your culinary supplies. Warm honey, flour, and a few kitchen tools informed this color scheme. 


Bold Bounty

This plenitude of heirloom tomatoes was perfect for a more primary color scheme. These brighter hues are a fun alternative to the soft side of fall. 


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Dusty Detritus

Downed leaves make for some beautiful colors. We loved pulling inspiration from this fallen foliage. Muted lavender, subdued peach, and an understated charcoal have a soothing effect. 


Foggy Fowl

Soft lighting sets the mood here with creamy taupe, a soft sage, and a rusty brown.  


Design + Branding for Greensboro, NC and Beyond

Color scheme need an update? Brand feeling stale? Logo looking outdated? We can fix all of that -- and more! Based out of the Triad, our team can help you refresh and revitalize your flagging brand. More than just an outside team, we'll become your partner in all things visual and marketing related. Sound like what you're looking for? Give us a call.

Color Stories: City Views

It only takes one visit to a city to figure out if you’re someone who belongs in the city or the country. The commotion either overwhelms or inspires you -- and the beauty of the city is truly in the eye of the beholder. 

In the past, we’ve explored color schemes found in nature, but what about those of us who are inspired by a more urban space? 

To further explore the aesthetic and inspiration found in an urban environment, we’ve snagged Unsplash photos from cities all over the world. Cities are so much more than grey and concrete – and the colors we’ve pulled from these images prove that. 

Color Stories: City Views  |  Hue & Tone Creative

French and Fancy

The facades in France evoke a feminine and understated feel. The landscaping and waterways provide a rich pop of color that reminds you nature isn’t far away. 


Color Stories: City Views  |  Hue & Tone Creative

Tonal in Taiwan 

Rich hues of purple, red, and orange light up a dreary day in Taipei City. Dusty lilac is an unexpected alternative to the grey and black of street top.


Color Stories: City Views  |  Hue & Tone Creative

Hazy in Hong Kong

These muted colors complement a monochromatic backdrop filled with metal, glass, and concrete. We think they would be perfect for a stylized flat lay photo shoot.


Color Stories: City Views  |  Hue & Tone Creative

The lights of Shanghai 

Soothing and subdued, these blue and purple hues reflect a city full of light. A pop of light pink provides some much needed contrast and depth to this color story. 


Color Stories: City Views  |  Hue & Tone Creative

Sunset in the City

Sunsets are beautiful anywhere, but this faint coral and rich turquoise scheme is one of the best mother nature has to offer… maybe the best color inspiration blends city and nature?  


Color Stories: City Views  |  Hue & Tone Creative

Stockholm Swatches

These earthy buildings evoke thoughts of rich spice. Paired with a soothing background of pale blue and seafoam, this color scheme is as dynamic as it is beautiful. 


Color Stories: City Views  |  Hue & Tone Creative

Radiant in Radio City 

These illuminated hues create a sharp contrast against dark grey and black. For a fun and youthful scheme, New York City is where it’s at. 


CREATIVE PROFESSIONALS IN GREENSBORO AND WINSTON SALEM

Need a second opinion on your brand colors? We can help with that. We're experts in color, type, branding and design -- and we can help you refresh or retool your branding to make sure it's the best reflection of your business. Reach out if you're ready to get started: hannah@hueandtonecreative.com or 336-365-8559.

Mood Board: CMYK Inspired
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If you work in the design or printing industry, you're probably familiar with the CMYK color mode. But for those who have never heard of it, the CMYK color model is a subtractive color model used in color printing. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key (black).

This color blending mode is responsible for most of the printed materials you see and interact with every day... that's why we thought it deserved a little attention! Even though we're surrounded by beautiful colors every day, we rarely stop and think about what goes in to them. 

This funky, pop-art inspired mood board is our visual ode to the CMYK printing process. We know it's nerdy... but, hey, what can we say -- we love design and color! 


Hue & Tone Creative: Color + design lovers

Does the idea of picking colors for your website stop you in your tracks? Or maybe you just can't tell the difference between two shades of blue? That's what we're here for. At Hue & Tone Creative, we can help with everything from logo design to web development to print collateral. Want to see what we've done for our other clients? Take a look at our portfolio.

Color Stories: Festive foliage

Snow covered garland, carefully crafted wreaths, eye catching poinsettias... The right greenery can usher the holiday spirit into any space! 

To get in to the holiday spirit, we've sorted through some of our favorite photos of Festivus-inspired greenery. These color stories take a closer look at some of our favorite foliage, from a close-up of a pine bough to an entire hillside of snowcapped trees. 

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Open Invitation

A pop of rich red awakens an earthy green for an inviting color scheme... it's so rich it practically beckons you right in! 


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Tranquil Terrain

Cool blues and purples paint the soothing and silent aftermath of a snow storm.


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Delicate details

If you look closely enough, even the smallest detail is alive with color! This ornament inspired palette pairs a dusty plum with graphite and sage for a one-of-a-kind winter scheme.


Color Stories: Festive foliage  |  Hue & Tone Creative

Crisp Cranberry

This modern color pairing packs a bold punch with an accent of brilliant red. A nearly-black mahogany and cool greys accent this daring statement color.


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Festive Fern

Deep earth tones take us back to nature in this rich and rugged color scheme. A pale blue pops on a backdrop of muted mahogany and soft brown.  


LOGO AND BRAND DESIGN IN GREENSBORO, NC

Need a custom holiday invite? A fresh brand to start 2018 off right? We've got you covered on all fronts. Hue & Tone specializes in logo design, branding, and collateral development. Reach out if you're ready to start the new year off right: hannah@hueandtonecreative.com or 336-365-8559.

Color Stories: Flat Lay Finds

If you loved iSpy as a kid, these eclectic flat lays are going to catch your eye...eye for detail that is! 

Flat lays not only make great Instagram posts, but they can also be great design inspiration. A stylized color scheme is part of what makes a good flat lay eye-catching social media gold... as opposed to just a pile of junk on a white background. 

We grabbed a few of our favorite flat lays from Twenty20 and let them inspire 6 unique color schemes! 

Color Stories: Flat Lay Finds  |  Hue & Tone Creative

Sixties Citrus

This color story is looking to make a statement -- 60’s inspired citrus hues pair with a pop of electric strawberry for a modern look that will practically knock your go-go boots off!


Fall Bazaar

An unexpected spin on fall, a muted rosewood hue pairs with a pink that packs a peppy punch. A pale olive and citron pull together this surprising style.


Color Stories: Flat Lay Finds  |  Hue & Tone Creative

Punchy Post-its

Earthy sage pairs with a bright salmon and a goldenrod yellow... these post-it notes inspired a color scheme almost good enough to eat! 


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Neon Stamp Collection

We pulled these punchy colors out of a dynamic stamp collection. If you’ve seen our logo you know we’re obsessed with citron – add a luscious grape color, a toned down teal, and a calming grey and you’ve got a girly, but fresh, color scheme.


Color Stories: Flat Lay Finds  |  Hue & Tone Creative

Colorful Cars

Whether you’re a racecar driver or an everyday commuter, we bet this color scheme really revs your engine!


Color Stories: Flat Lay Finds |  Hue & Tone Creative

Beige Business

The most muted of the group, this flat lay takes business style to a new place. Soft lavender, navy, and pistachio green give these guys a serene look during a hectic day at their make-believe office.


CREATIVE PROFESSIONALS IN GREENSBORO AND WINSTON-SALEM

Logo looking a little flat? Website lacking pop? We'll get your businesses branding on the right track -- we specialize in logo design, branding, and collateral development. Reach out if you're ready to make your brand stand out: hannah@hueandtonecreative.com or 336-365-8559.