Friday Links: The 411 on branding + custom Snapchat filters

Branding is so much more than visual -- it's what people associate with you when they hear your businesses name. You want your brand to give an accurate sense of who you are and what you offer. Today, we've got a few links on how to push your brand to the next level, an inspiring interview on transforming your idea into a brand, and how to boost your reach using Snapchat. 

One | Been building your brand for years, but now sure what to do next? Assess where your brand is at, then check out these 50 ways to give it a boost.

Two | In this digital age, we can’t emphasize the importance of social media enough! Follow these three steps to help embrace social media as an integral part of your business operations.

Three | Have you seen the cool geofilters Snapchat recently released? Did you know that you can make them for your business? With a low cost buy-in and millions of users, it’s a great way to advertise. This step-by-step guide goes in-depth and shows you how to make a filter.

Four | A creative profile + cover photo can make a big impression on a business page. Check out this showcase of big brands cover photos to get ideas for your own page!

Five | “Do one thing extremely well. Refine the process. Do it again.” That's Michael Luscher's advice on forming a big brand. Learn more about how he turned his one big idea into one big brand.

Always keep in mind that your vision + your voice + your visuals = your brand! Enjoy this long weekend :)