Branding is so much more than visual -- it's what people associate with you when they hear your businesses name. You want your brand to give an accurate sense of who you are and what you offer. Today, we've got a few links on how to push your brand to the next level, an inspiring interview on transforming your idea into a brand, and how to boost your reach using Snapchat.
One | Been building your brand for years, but now sure what to do next? Assess where your brand is at, then check out these 50 ways to give it a boost.
Two | In this digital age, we can’t emphasize the importance of social media enough! Follow these three steps to help embrace social media as an integral part of your business operations.
Three | Have you seen the cool geofilters Snapchat recently released? Did you know that you can make them for your business? With a low cost buy-in and millions of users, it’s a great way to advertise. This step-by-step guide goes in-depth and shows you how to make a filter.
Four | A creative profile + cover photo can make a big impression on a business page. Check out this showcase of big brands cover photos to get ideas for your own page!
Five | “Do one thing extremely well. Refine the process. Do it again.” That's Michael Luscher's advice on forming a big brand. Learn more about how he turned his one big idea into one big brand.
Always keep in mind that your vision + your voice + your visuals = your brand! Enjoy this long weekend :)
This week we’re focusing on new personal stories, new updates, new designs, and new strategies. It’s always good to start fresh and rethink, redesign and renew our minds especially with the new season coming up in a little over a month.
One | If you’re a part of the design world (or even if you’re not) you’ve probably heard of Canva. Have you ever wondered how it all started? Melanie Perkins, (CEO + Co-Founder of Canva) discusses her entrepreneurial journey and the inspiration behind Canva.
Two | Feel like your logo designs just aren’t cutting it? Here are 8 ways to push your designs further and take your process to the next level.
Three | How often do you run data on your social media accounts? Your analytics are key to understanding what is working and what’s not. Here are 10 experiments you can run yourself to find out more about your analytics.
Four | Nadia Hassan, a pattern designer located right here in GSO, says: “Designing is what makes me feel like I’m growing and learning. It’s not something that happens overnight. It does involve a lot of sacrifice.” More on her ‘Made In Greensboro’ story here.
Five | Instagram came out with a new look this week (and caused the Internet to freak out). The new update puts more focus on photos and videos without changing how you navigate the app. Hear from the Insta team themselves as to why + how they updated the app. What are your thoughts?
Change can be good or bad, but you’ll never know until you try! We’re hoping you’ve learned something new and are open to trying something new for your business. Until next week, have a great weekend!
Hello, Friday! I'm currently in the office wrapping things up for the week...which usually means scheduling social posts, wrapping up larger projects and a few last client phone calls and meetings. I won't say I never work on the weekends (if I said that, it wouldn't be true) but I do try to reserve some weekend time for recharging.
As another weekend begins, here are a few links I've been loving this week...
Hue & Tone: Links to end the week part two
One | I've mentioned this before, but I'm really interested in creativity and how it works when you need to be creative on a regular basis -- not just after sparks of inspiration. I loved this article explaining how Pixar fosters creativity and good ideas among its staff.
Two | There's a lot of great advice out there to help you harness social media for your business...there's also a lot of really bad advice, something this article sums up well. (You REALLY don't need an account on every platform. Or a post with 15 hashtags.)
Three | This is a great roundup on apps to boost your productivity as a freelancer. We'll definitely be trying a few of these.
Four | Finding the best creative solution to a problem definitely requires a lot of brainstorming. If that's not something you're used to, this is a good way to get started.
Five | You need a brand, not just a logo. Here's why.
Wishing you all an excellent weekend! We'll be back here on the blog next week.
Hello and happy Friday! It's been a crazy week here at the Hue & Tone offices...but I'm winding down and getting ready for a (hopefully) relaxing weekend.
Before I say goodbye for the week, here are a few things I've been reading/viewing/loving lately...
One | When I'm designing resumes, the most frequent feedback I give is to make cuts! This post offers some good advice on what to keep and what to cut from your resume.
Two | This gorgeous video makes me proud (as always) to call Greensboro home (and home to my business).
Three | Elizabeth Gilbert (of Eat, Pray Love fame) shares eleven ways to think intelligently about creativity in this great TED talk.
Four | You may have noticed that our posting schedule has changed substantially since we started this blog. And that's okay.
Five | Ever wondered what makes some social posts take off, while some sink? Here's a nice overview from one of our favorite social media scheduling tools, Buffer.
What are your weekend plans? Do you have any great links to share? Let me know in the comments below.