Hue & Tone Creative

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75 post ideas for Instagram

Are you lacking imagination for your next Instagram post? Everyone’s creative cogs stop turning every now and then, but fear not, we’ve put our creativity to the test by coming up with 75 post ideas to help you through your creative block:

  1. Lighten the mood with a meme

  2. Pull out a quote from a happy client

  3. Post a picture of your products

  4. Film a demo of how to use your product or service

  5. Publish pictures of customers using your product or service

  6. Shout about any competitions you’re running

  7. Put your own spin on a big event - like Super Bowl

  8. Re-post stuff your followers tag you in

  9. Push out any promotions

  10. Create some motivational quotes

  11. Celebrate any business milestones

  12. Tell people about any job vacancies you’ve got

  13. Share team bios

  14. Share your team members favorite product

  15. Let people see what goes on behind the scenes

  16. Tease people new product launches

  17. Wish everyone a good weekend

  18. Remind your audience of your contact details so they can share any questions/concerns

  19. Promote employee recommendations

  20. Create an event reminder - if you’re hosting any

  21. Shout about any charity work you do

  22. Promote local charity events

  23. Have fun with your brand

  24. Show alternative uses for your products

  25. Ask questions to gauge audience interest in a topic

  26. Share your industry knowledge

  27. Ask for feedback

  28. Tell the story behind your brand

  29. Point people to new content on your site

  30. Shout about any awards you’ve won

  31. Raise money for charity

  32. Consider interviews with industry experts

  33. Set a challenge for people to get involved with

  34. Remind people when the clocks change

  35. Remind people of your unique selling points

  36. Share some New Year’s Resolutions

  37. Post live pictures and videos from events

  38. Share relevant news stories

  39. Visualize an inspirational, well-known quote

  40. Film a video that will make people laugh

  41. Get an influencer to endorse you

  42. Latch onto a trending hashtag

  43. Let people know what a day in the life at your business is like

  44. Publish statistics around your product or service

  45. Share any positive press coverage you receive

  46. Get involved with topical trends (think ice bucket challenge)

  47. Think of something crazy that could go viral

  48. Reach out to a celebrity and see if they’ll engage with you

  49. Show before and after transformations

  50. Thank your customers for their loyalty

  51. Congratulate customers or clients for their own successes

  52. Point people to key pages of your website

  53. Share a fun fact

  54. Create a collage to show a timeline of events

  55. Run a quiz

  56. Feature products that are on sale

  57. Make a business announcement

  58. Hook onto random awareness days - like International Day of Happiness

  59. Play an April Fool’s Day prank

  60. Show people what life would be like without your product or service

  61. Sell your product in a 20 second video

  62. Be vulnerable: share a challenge your business has

  63. Set up a user-generated content competition

  64. Post a picture of the person in control of your Instagram so people can put a face to a name

  65. Share a #throwbackthursday

  66. Invite people to follow your other social media channels

  67. Run a Christmas-themed giveaway

  68. Schedule a ‘Merry Christmas’ post for on the day

  69. Remind people of your business hours

  70. Share your company’s culture

  71. Start your own unique weekly series, like #whatifwednesday

  72. Ask people to leave you a review (and tell them where they can do it)

  73. Share styling tips

  74. Start a countdown to a key date/event

  75. Share someone else’s content that’ll be valuable to your audience - but make sure it’s not someone who can take business away from you!


SOCIAL MEDIA MARKETING IN the triad

Looking to develop your social media presence? Hue & Tone Creative is a web marketing agency specializing in graphic design and social media management. Be sure to check out our portfolio to see clients we’ve helped in the past, or give us a call if you're ready to get started building your online presence.