It might take a little creative brainstorming, but we’re here to tell you that there’s always something else to blog about. Here at Hue & Tone, we work with a number of residential building and design pros – including kitchen designers, cabinet reps, general contractors, realtors, and lighting companies – and hear concern from these folks in particular that they have nothing to talk about on their blog. 

Content creation is a common concern – and worries range from being stumped in the initial brainstorming session to long-term stress about running out of things to post about. No matter what industry you’re in, we promise that there’s plenty to post about! 

But don’t just take our word for it, let us demonstrate and help you brainstorm some new ideas. We’re going to start by focusing on generating ideas for our kitchen and bath creatives – but if you’re stumped, we’re here to help! Drop us a comment at the bottom of this post if you want to see us do a brainstorming session for your industry. 

Building + Design Practices

1. Designing a family (and kid) friendly kitchen: What tips can you provide to make the kitchen a more inclusive space for the whole family? 

2. Stain, paint, or replace? What time, budget, and design factors should someone consider when they’re making a decision about a cabinet upgrade? 

3. How to set a remodeling budget: What should clients consider when outlining everything they want in their new dream kitchen? What expenses might they not be thinking about? How much wiggle room should they leave to account for fluctuating expenses and ensure they don’t blow the budget? Pose and answer all these questions for prospective clients to start building trust before you even begin working together.

4. Choosing the right appliances: Introduce people to your favorite appliance brands and let us know what products you would recommend for a variety of budgets. 

5. Biggest renovation mistakes to avoid: What missteps do you see most often? Which design decisions have you been brought back in to correct? 

6. Checklist for your bathroom renovation: Create a free downloadable that homeowners can use to get everything organized for a bathroom renovation. 

7. Finding the right designer: We all have an idea of who our ideal clients is – use this knowledge to write a post explaining who you love to work with. In turn, this will help homeowners determine if you’re the design pro they’re looking for!   

8. Granite vs Quartz: Walk us through the pro and cons of each popular countertop material. Are there less common materials (like butcher block) that a homeowner should consider?

Trends

9. Building Sustainably: What’s the latest in renewable building technology? What should clients consider when aiming for a more sustainable and eco-friendly design? 

10. What do you see as the latest trend in smart technology? What’s the next big thing? Our client, Dream Kitchen Builders, does a great job making these predictions – check out their blog here.

11. How to create a timeless look: Instead of talking about what’s trendy, talk about what will never go out of style. This could be a design feature, paint colors, or fixtures. 

12. Where to splurge vs where to save: Would you suggest spending big money on fixtures or appliances? Cabinets or countertops? Lay out your top tips and suggestions in a post! 

Inspiration 

13. What trends do you see emerging in flooring? Don’t just tell us – show us examples of the latest tile, vinyl, and wood trends. Incorporating visual blogs cuts down on the writing you have to do and can convert to great social media content. 

14. Advise on selecting just the right shade: Picking paint colors is no easy decision, so give clients some guidance on what shades work best. Bonus points for breaking swatch options down by color, mood, or room.

15. Lighting trends: Curate lists of great lighting fixtures for bathrooms, kitchens, hallways, outdoors, and more. 

16. Out of the box design details: Have a wallpaper, light fixture, or unique detail that you’ve been dying to incorporate in a design? Compile these into a blog post and see if you can snag a prospective client that shares your unique design sensibilities. 

17. Small space inspiration: Show and tell us how homeowners can increase the functionality and appearance of a small space. 

Evergreen ideas 

18. Recent jobs: Don’t forget to show off your own work on your blog! Share pictures, quotes, and the story behind your latest renovation or design jobs. This will help prospects get a better idea of your style and how you like to work. 

19. Business updates: Forming a new partnership? Working with a big name client? Attending a kitchen & bath tradeshow? Share updates about your business on the blog to give people an inside look at what’s going on behind the scenes. These posts help build a relationship and your credibility. 

20.  Fun (but related) bonus content: Don’t just stop at designing the kitchen and bathroom – expand your blog topics to include relevant information like hosting tips, recipes, and home organization.  

---

Hue & Tone Creative

If you’re stumped during the brainstorming process, we’re here to help. From your very first blog post to learning the latest social platform, we’ll help you with your marketing so you can get back to doing what you do best: running your business. Contact us today to learn more.

Be sure to read to the bottom of this post to learn more about why we’re switching up our blogging frequency!

Here at Hue & Tone Creative, we’re big proponents of blogging. We believe it’s one of the best ways to connect and grow your potential audience…and in turn, your revenue. 

Blogging gives you a regular (and free) platform to discuss your ideas, your business, and your expertise. By amplifying your content on social media (which is also free!) you’ve got the beginnings of a very successful marketing toolkit.  

The most important thing we tell people about blogging is that it’s part of playing the long game – if you don’t see big results immediately, stick with it. Even if you’re doing everything right, it can take months, even years, to see a big return on blogging. 

The more you blog, the more traffic you will see – and the more opportunities you will have to connect with your audience. Over time, you’ll get to know what they want and what questions they have.  

Still not convinced you need to make the long-term investment that is blogging? Growing your audience isn’t the only reason should post regularly, you’ll also: 
 

• Earn more exposure/SEO Benefits: As you post more, you gain new opportunities to show up in search queries. Every time you blog you create additional pages. Additional pages tell Google what your site is all about and helps them know who they should serve your site to. 

• Share your knowledge: Your readers might not be ready to hire you yet – but your blog will help keep your name front of mind and you’ll be the first person they call when they are ready to buy. 

• Try out new ideas: While evergreen content provides your blog with longevity, sharing exciting new ideas and concepts on your blog can spark excitement with your audience. 

• Help educate your clients and customers: Save yourself the time of constantly having to explain things by creating an easy to reference database for your audience. 

• Build your professional network: Blogging is a great way to connect with potential clients/customers, other leaders in your industry, and community figures. 

• Get to know your target audience: As your blog audience grows, you’ll get more and more questions from your target audience, which can help you shape and grow your future offerings. 
  

Blogging Frequency 

Once you’ve decided that you want to invest time into blogging, you have to decide how often you’ll be posting. Maintaining a regular frequency is important because it offers your readers consistency, and also helps with your internal organization. 

But, how often you should post is a very personal decision – one that should be informed by your industry, and how much time you have available to write quality content.  

Many businesses experience a boost in their profitability once they’ve amped up their blogging efforts, but other business owners may find they get more leads when they spend their time marketing their posts through social (while blogging less often). 

Ilfusion explains why blogging more is typically considered to be more effective:

“In general, the more blog posts you publish, the better the chances of capturing more traffic. Research shows that companies who blog 3 to 5 times a month, or around once a week, get twice the web traffic than those who don’t blog at all. This doesn’t conclude the ideal number of blog posts per month; rather, it bolsters the fact that, overall, businesses who commit to posting regularly on their blogs tend to reap the biggest rewards in terms of web traffic. The more you post, the more exposure your blog gets—and, over time, the results continue to pay out as your blog builds more traffic and consequently boosting your SEO ranking.”

Blogging frequently (more than once a week) is only a valuable use of your time if you can maintain high-quality content, avoid repetitive topics, and continually appeal to your target audience.  

About four years ago, we started out by blogging twice a week. Once we had built up a valuable backlog of content (after about six months) we moved to posting once a week – and we’ve maintained that frequency for a little over three years. 

Now, we’re planning to make the shift to blogging every other week. We’ll still be bringing you valuable content on everything marketing, graphic design, and social media related – but we’ll only be posting about twice a month. This will allow us to put more time into each post, so you can expect longer, more in-depth posts starting the first week of October, 2019. 

Curious why we’ve made this choice? There are a few big reasons that pushed us to make this decision:

• We need more time to focus on client work: Our calendar is booking a few months out these days, and we want to free up as much time as possible to focus on the projects we’ve got booked. 

• We want our blogs to be the highest quality possible: Less posts means we’ll be able to produce higher quality (and more in-depth) content. 

• We want more time to spend on content promotion: Writing less gives us more time to focus on marketing and promotion for both new and old content.

Now that we’ve explained our rationale behind how often we post, tell us: How often do you blog? What drove the decision behind your posting frequency?  

---

Hue & Tone Creative: Marketing, Design, and Beyond

Need help getting your social media and blog calendar on the right track? We’re here for that! We don’t write your copy – we help you develop your strategy. From social media to blogging we’ll help you determine everything from the right posting frequency to the topics you should be posting about. Contact us to get started.

Successful social media will generate quality leads, drive sales, and reinforce branding. But creating quality content takes a lot of planning, creativity, and time. 

Once you’ve identified your goals and audience, it’s time to start brainstorming quality content that will engage your followers. If you've already done that, but feel like your engagement is low, we've got a few tips for you to try. 

These 12 tactics should help you secure those elusive likes, shares, follows, clicks or leads: 
 

1.  Engage with your audience

Despite what the name implies, it’s actually pretty easy to get on social media and not be social. You wouldn’t ignore a current or prospective client’s call or email, so why should your social media communications be any different?

If someone leaves a comment or messages you, be sure to get back to them with an on-brand response in a timely fashion. 

 

2.  Mix up your feeds

Looking for some fresh posting ideas? We've got a whole series of blog posts on that! 

There’s nothing less effective than social media streams that regurgitate the same old stuff day after day. Content like blog posts and job vacancies are great content -- but they’re not all you should be posting day after day. Hop on trending content like current news, mix up your post formatting, and get creative!

3.  Take a multi-medium approach

Instead of trying to make all your marketing channels work in isolation, make social media a part of your print campaigns – and vise versa. If you’ve got an email or PR campaign going out, create a buzz around it on social media too. Creating a multichannel campaign can help increase your reach and direct new people over to your social channels.
 

4.  Time your posts

Figuring out when your followers are online will help you increase your reach. While Instagram gives you insight into the days and hours that your audience is online, you'll have to experiment with posting times when it comes to other platforms. Play around with posting on different days to see what works best for you and then analyze which hours get you the highest reach and engagement. 
 

5.  Post bold content

On social media getting noticed often means taking risks. People are inundated with fresh content every time they refresh their feeds – and to get results you’re going to have to think outside the box. 

This means something different for reach business -- but start by playing around with different post formats, riskier graphics, and out of the box content.
 

6.  Plan in advance

Don’t overlook big events -- or the social media exposure that comes with them. We suggest creating a social media calendar that spans several months in advance so that you can be proactive and maximize all topical opportunities. 
 

7.  Push people back to your site

Use bit.ly to shorten your links -- and track your traffic. 

If you’re not pushing people back to your website, you’re not getting the full benefits of posting on social media. Whether you’re sending people to a blog post, product page, or dedicated landing page, be sure to include links when they’re relevant. 
 

Use a content calendar to keep track of your social media posts!

8.  Blur the boundaries

Having strict brand guidelines in place is key for consistency, but if there’s one place to blur your boundaries, it’s on social media. We’re not suggesting going completely off brand – but we are suggesting that you play around with the style of your graphics and the buzz words you use. This will give you a great opportunity to see what your audience responds to – and what they really don’t like. 

 

9.  Up your video content

Facebook's algorithm has long favored video content over other mediums -- and we don't foresee that changing any time soon. Millions of videos are being watched each and every day, so make sure you incorporate them into your social media strategy. 

10.  Team up with an influencer

If you’re struggling to get the kind of reach you want, think about teaming up with a relevant influencer to give your following a boost. Just be sure you find someone that feels like a natural fit and speaks to your target demographic. 

11.  Shout about your success

Whether it’s a charity sale that went well or an award you recently won, shout about all the great things -- big and small -- that are happening with your business. It’s a fabulous and free way to promote your culture and aid your recruitment efforts.

12.  Be inventive with your images

Use a mix a graphics and pictures and don't be afraid to shake up the content. While your pictures should have a consistent style and look, feel free to branch out when it comes to subject matter. If you're posting multiple times a day, it's easy to get into a visual rut.  

---

SOCIAL MEDIA MARKETING IN GREENSBORO, NC

Have you hit a plateau for likes and follows? We can fix that! Whether you’re looking to increase your views or simply need a break from handling your account, Hue & Tone Creative has you covered for all things social.

Are you lacking imagination for your next Instagram post? Everyone’s creative cogs stop turning every now and then, but fear not, we’ve put our creativity to the test by coming up with 75 post ideas to help you through your creative block:

1. Lighten the mood with a meme

2. Pull out a quote from a happy client

3. Post a picture of your products

4. Film a demo of how to use your product or service

5. Publish pictures of customers using your product or service

6. Shout about any competitions you’re running

7. Put your own spin on a big event - like Super Bowl

8. Re-post stuff your followers tag you in

9. Push out any promotions

10. Create some motivational quotes

11. Celebrate any business milestones

12. Tell people about any job vacancies you’ve got

13. Share team bios

14. Share your team members favorite product

15. Let people see what goes on behind the scenes

16. Tease people new product launches

17. Wish everyone a good weekend

18. Remind your audience of your contact details so they can share any questions/concerns

19. Promote employee recommendations

20. Create an event reminder - if you’re hosting any

21. Shout about any charity work you do

22. Promote local charity events

23. Have fun with your brand

24. Show alternative uses for your products

25. Ask questions to gauge audience interest in a topic

26. Share your industry knowledge

27. Ask for feedback

28. Tell the story behind your brand

29. Point people to new content on your site

30. Shout about any awards you’ve won

31. Raise money for charity

32. Consider interviews with industry experts

33. Set a challenge for people to get involved with

34. Remind people when the clocks change

35. Remind people of your unique selling points

36. Share some New Year’s Resolutions

37. Post live pictures and videos from events

38. Share relevant news stories

39. Visualize an inspirational, well-known quote

40. Film a video that will make people laugh

41. Get an influencer to endorse you

42. Latch onto a trending hashtag

43. Let people know what a day in the life at your business is like

44. Publish statistics around your product or service

45. Share any positive press coverage you receive

46. Get involved with topical trends (think ice bucket challenge)

47. Think of something crazy that could go viral

48. Reach out to a celebrity and see if they’ll engage with you

49. Show before and after transformations

50. Thank your customers for their loyalty

51. Congratulate customers or clients for their own successes

52. Point people to key pages of your website

53. Share a fun fact

54. Create a collage to show a timeline of events

55. Run a quiz

56. Feature products that are on sale

57. Make a business announcement

58. Hook onto random awareness days - like International Day of Happiness

59. Play an April Fool’s Day prank

60. Show people what life would be like without your product or service

61. Sell your product in a 20 second video

62. Be vulnerable: share a challenge your business has

63. Set up a user-generated content competition

64. Post a picture of the person in control of your Instagram so people can put a face to a name

65. Share a #throwbackthursday

66. Invite people to follow your other social media channels

67. Run a Christmas-themed giveaway

68. Schedule a ‘Merry Christmas’ post for on the day

69. Remind people of your business hours

70. Share your company’s culture

71. Start your own unique weekly series, like #whatifwednesday

72. Ask people to leave you a review (and tell them where they can do it)

73. Share styling tips

74. Start a countdown to a key date/event

75. Share someone else’s content that’ll be valuable to your audience - but make sure it’s not someone who can take business away from you!

---

SOCIAL MEDIA MARKETING IN the triad

Looking to develop your social media presence? Hue & Tone Creative is a web marketing agency specializing in graphic design and social media management. Be sure to check out our portfolio to see clients we’ve helped in the past, or give us a call if you're ready to get started building your online presence.

With 467 million members in more than 200 countries, LinkedIn is the world’s largest professional network. Business leaders, C-level execs, job seekers, and decision makers alike all utilize the platform – and they’re all waiting to hear from your business.

Using LinkedIn for business can help you attract talent, increase your supplier base, generate new leads, and help you show off your brand’s personality. From sales to HR to operations, LinkedIn can benefit every branch of your business.

Ready to step up your LinkedIn posting game? We’ve compiled a list of content ideas to help you get noticed: 

• Milestones: New products, new employees, and work anniversaries are the perfect content for LinkedIn! 
• Job Openings: This one almost goes without saying, but if you have a job opening be sure to spread the word on LinkedIn.
• Original Content: Distribute your blog posts through LinkedIn to help drive traffic to your site.
• Opinions: Does your business have a philosophy that sets you apart? Share it! Just be sure to keep the political opinions for Facebook (or, ideally, off of social media altogether).
• Industry specific tips: How have you gotten ahead? What works or doesn’t work for your business? Forge a connection by sharing your personal experience (this is great for B2B).
• SlideShare: Presenting at a conference? Hosting a round table? Presenting your process to a client? Share your presentations and show people a behind-the-scenes look at what it would be like to work with you.
• Videos: Share promo videos, tutorials of your product, and behind-the-scenes video!  Leveraging video is the way of the future. 
• Events: Talk up events you’ve recently attended or are planning to go to. And, be sure to post pictures from the event! It’s a great way to connect with others attendees you might not have gotten to chat with in person.
• Content from industry sources: See an article that interests you? Go ahead and share it if you can loosely tie it to your work!
• Podcasts: Promote an industry podcast that has given you good insight.
• Make a playlist: Make a Spotify playlist to coincide with the release of a new product.
• Start a LinkedIn Group: Posting on your own page isn’t the only way to get active on LinkedIn – starting a group (or participating in an existing one) is a great way to connect with people one-on-one.

YOU TRY IT:

Push yourself to come up with a set number of posting ideas SPECIFIC TO YOUR BUSIneSS (we suggest at least 50 ideas TO Start). You can look back at this list any time you're stumped for content! And, it's a great jumping off point for creating a content calendar. 

Now that that's out of the way, we suggest creating a list of content tailored to your industry. We've got a few more specific ideas started for you: 

Accountants: Changes in tax code for the upcoming year, downloadable resources (think spending trackers, tip sheets, etc.),  personal saving tips, differences between 401ks + IRAs, steps for setting up your own corporation, important date reminders/deadlines.

Nonprofits: Images from community events and fundraisers, volunteer opportunities, volunteer spotlights, statistics, infographics, donation impact breakdown, recent trends, inspirational quotes, profiles of people your organization has helped.

Hospitality/hotels:  videos of the property, 360 room views, specials, seasonal activities in the area, local festivals, travel tips, nearby restaurants, staff profiles, new property openings, awards/accolades.

Real Estate Agents: Virtual tours, before & after images of homes you sold, housing stock data, neighborhood information/profiles, new home owner checklist, first time buyer financing information, weekly open house schedules, tips for finding the right agent/mortgage broker, moving checklist, property inspection steps, new listings.

---

Social Media Services for Greensboro and beyond: Hue & Tone

If you’re struggling to come up with original content ideas perhaps it’s time to bring in a little help. Hue & Tone Creative can help you create visually appealing, original content for every social media platform.  If you’re interested in boosting your web traffic, raising brand awareness, and reaching new customers give us a call today to learn more about our social media management options.

With over 500 million people (300 million of which are daily users) Instagram is the perfect place to leverage pictures of your everyday life to build a big following.

Brands on Instagram benefit from 58% more customer engagement than Facebook and 120% more engagement than Twitter… that means a great potential ROI for you! Instagram has a broad consumer base of both men and woman under the age of 45, and is suitable for almost any organization with great visual content.  

Instagram is rapidly gaining users and is expected to double its number of users by 2020.

If you really want to see engagement from your Insta followers, it’s important to go beyond the obvious (like product shots) with your posts.  Surprising, engaging, and relevant content is where it’s at. If you’re stumped for ideas, we’ve got a few beyond-the-basics suggestions for you:

• Flat Lays: This streamlined photography technique is a big moment on social media. A flat lay is exactly what it sounds like -- an overhead shot of your products laying flat. It's a great way to showcase your goods, partner company's products, and your values. This style is perfect for fashion, beauty brands, or on-trend restaurants.
• Press mentions: Sharing “as seen in” images can help give your products credibility and keep your consumers up-to-date with all your latest brand happenings.
• Reposts: Been hearing rave reviews from a customers lately? Or maybe a not-so-rave review? Regram their testimonials or post a video of their feedback. There’s no better way to earn credibility with consumers than posting organic, unfiltered reviews. Letting a few negatives slip into your content builds trust with customers and lets them know you’re not hiding anything!
• Daily happenings: Post behind-the-scene images of a regular day at the office, of an employee event, or an in-progress project.
• Events: Have an upcoming event? Start sharing the details on Instagram a few weeks out.   If it’s a big event, consider creating a clever hashtag so that your guests can get social with their support for your cause. 
• Hashtags: 70% of the most popular hashtags are brand related. Create one for your brand so that more users can find you.  BUT, don’t overload the hashtags. Social media users are a savvy crowd, and they’ll be able to easily identify people who are just looking for likes. To avoid your content being considered SPAM stick to only a handful of the most relevant hashtags.

---

Creating a hashtag for an annual event?

Leave the year off so that people can see all the fun had in preview years. Your feed will already be populated when it comes time for next years event and you won’t have to worry about people not utilizing your hashtag.

---

• Promotions: Advertise upcoming sales, discount codes, or weekend only flash sales. Consider creating a promotion exclusively for your Instagram followers – you can PM them a special code, have them prove that they follow you at checkout, or run an Instagram contest.
• Get tagging: Engage your followers by asking them to tag a friend who might like a product.
• Go live: Whether you’re giving a tour, running through a product tutorial or just sharing something fun, video is what’s hot right now. The only thing better than video? Live video. Figure out which of your usual posts could translate to video and then take Instagram Moments for a whirl!
  Want to make those gif-like videos that look like they’re on a loop? Use Boomerang.
• Throwback Thursday: Show how much your brand has grown! Throwback Thursday is a great chance to highlight something that happened a while ago. Whether it was last week or a few years ago your customers will love to see how you’ve progressed.

Before linking to employee Instagrams make sure their profile is something you would want associated with your business. If not, it might be time to go over the companies social media policy again. 

• Job Openings: You already know that your followers love your brand – so what better place to find your next employee? Alert your followers when a new position opens up and you might just find the perfect candidate!
• Employee reposts: Put a face to the name for your customers by regramming employee posts about their day at work!
• Holidays + Celebrations: Celebrate the big holidays on social… and the little ones! If you can find a way to tie National Coffee Day, National Best Friend Day or National Donut Day into your feed go for it! Hopping on a trending holiday hashtag is a great way to get new reach.
• Hand your account over: Have a trusted employee, customer, or brand advocate? Let them manage your account for a day or week to give people a first hand account of what it’s like to work for your brand, live on one of your properties, or shop in your store! 
• Experiencing a lull? It might be time to break out quotes or entertainment content to keep your feed fresh. Fridays and Mondays are the best days for a little light-hearted content.  

If you’re a little confused about how these ideas might apply to your industry, no need to worry -- just check out these more tailored suggestions:

Fitness: Healthy food, exercise demonstrations, B+A shots, motivational quotes, workout tips, inspirational athletes, customer success stories, outdoor inspiration.

Artists + Galleries: Mosaics, color palette inspiration, video of work progression, creativity quotes, gallery installation sneak peek, behind-the-scenes look at a collectors home, tutorials, sneak peak of new exhibits.

Restaurants: Daily specials, fresh ingredients, customers in the restaurant, behind-the-scenes videos, recipes, user submitted pictures, seasonal food pictures, tutorials, food & drink parings.

Car Dealership: New inventory, dealer profiles, tips for choosing a new car, negotiation tips, how to select a used car, car features, proper maintenance tips, custom features + upgrades, safety ratings information, test drive videos.

Non-profits: Event updates, sponsor and donor features, mission related content, community impact facts, office tour video, staff profiles, features on people served by your organization, must know facts related to your mission. Have a product like Wine to Water or Goodwill? Use social media to broadcast it!

No matter what your industry, the possibilities for leveraging Instagram are endless.

And, as always, the cardinal rule of social media is engagement. Class A content is useless if people don’t feel like there’s a relatable individual behind the posts!

Need more personalized ideas to help promote your brand on Instagram? We can do that. Shoot us an email at hannah@hueandtonecreative.com.

Think your business needs to be on Pinterest, but not sure what you should be pinning?

---

Having a profile on every platform is guaranteed to turn people off if your profiles are weak or inactive. Focus your energy on 2 or 3 platforms to avoid your social presence declining over time.

---

We’ll start by saying not every business should be on Pinterest. One of our top tips for clients (especially small business clients) is to start out by putting your energy into the 2 or 3 social media platforms that make the most sense for your business. This will help keep you focused on connecting with potential clients -- instead of scrambling on a daily basis to develop content. Plus, once you’ve mastered 2 or 3 platforms, you can always branch out!

Pinterest is the platform for you if you’re looking to reach women -- specifically those with disposable income. If you’re a luxury brand, designer, clothing retailer, or restaurant Pinterest is a smart platform to test out. It’s also great for those in the wedding industry, or those whose business will appeal to moms.

No matter what your business, there’s a few board ideas every business Pinner should consider. Use these topics to come up with creative board themes tailored to your business:

Show your products off on Pinterest!

• Your products: Display the products you make or sell on different product boards. If you have an overwhelming amount of merchandise, consider creating separate boards for different product lines or collections.
• How-to's: How to style an outfit, make your own bouquets, swaddle a baby, or make a craft! The options are endless!
• Industry resources: Compile useful videos and articles -- as well as content from your own website.
• Your work/portfolio: Show off your best work or developing projects on a dedicated Pinterest board.
• Behind-the-scenes: Give clients and customers a glimpse into a regular day at your store or office.
• User + customers pics: Pull together photos users have submitted via social media in one place! It’s a great way to show off real people using your product.
• Press coverage: Aggregate all of your press mentions in one place.
• Testimonials
• Quotes (Industry related)
• Your blog: Pin images from your blog to get maximum referrer traffic!
• Examples of great work: Show off your style by pinning aspirational examples.
• Mission/values: Don’t just tell us what your company stands for -- show us. Show us the non-profits your organization supports, pin results-driven case studies, and create custom graphics focused around your guiding principles.  
• Guest Pinners: Have an industry leader craft a board for you -- they’ll send traffic your way and increase your credibility.
• Meet the team: Snap a few pictures of your team members and help people get to know them with a few informal facts.
• Customer Favorites: Have a product that’s selling like crazy? Highlight it on Pinterest for even more sales!

Looking for even more? We’ve got a few industry-focused suggestions.

---

Not sure what theme to go with? Don't over think it! Consider organizing boards by things like color, style, or room type! For example: “Reds, Midcentury Modern, Kitchens, Stripes.”

---

Coffee Shop: Espresso drink recipes, frozen drinks, tea recipes, your merchandise, fancy coffee photography, coffee/tea branding, food recipes, holiday drinks, brunch ideas, fall inspiration, coffee quotes

Weddings: Event venues, honeymoon destinations, flower arrangements/types, creative table settings, creative reuse/repurposing, dress/hair inspiration, plated meals, dessert ideas, creative Hors d’oeuvres, catering inspiration, menu display ideas, table numbers, seating charts, party drinks, centerpiece ideas

Marketing: Words in the wild, photo editing tips, brand identity inspiration, content marketing stats, podcast marketing, blogging for business, fonts/type, video marketing, templates, clever advertising, the best of the web, infographics, flat lays, photography tips, different holiday graphics boards, tutorials

Kids/Babies: Nursery ideas, cute kid photography, Fathers/Mothers day, baby proofing, holiday activities, free/cheap summer activities, recommended reading, pregnancy, prenatal/birth photography, prepping for baby, back to school, maternity style, kid style/outfits, gifts for kids

Lifestyle: Summer entertaining ideas, gifts for him/her/a specific holiday, urban backyards,  staycation ideas, pantry + kitchen organization, small space hacks, playlists, Etsy finds

The ideas are endless! But, no matter what you want to focus on, the important thing is to get out there and start pinning quality content.

Looking for ideas tailored specifically to your business? We can help with that! Contact us about our social media services today.