Posts tagged hiring a professional
The beginner's toolkit to hiring a graphic designer

Completely devoid of design sense? Struggling to put in words why others should support your business? It may be time to bring some outside help in. Whether you’re thinking about hiring an agency, graphic designer, or web designer, there’s a few things you need to know before hiring outside help.

We’ve pulled together some of our best articles from over the last year to help answer some of the big questions you’ll run into when hiring outside help.

Whether you’re a new business just getting off the ground, your business is suddenly growing, or you’ve just realized you’re in too deep — we’ve got an article here for you.

Best post if you’re just getting started: The essentials: Must have marketing assets for new businesses |  Hue & Tone Creative

Best post if you’re just getting started: The essentials: Must have marketing assets for new businesses

You know you need the basics like a logo and business cards – but what other marketing assets should you make a priority? We’re here to tell you what you need it, why you need it, when you need it, and how you get it.


Best post if you’re looking into doing a rebrand: 7 reasons why you should invest in a professional logo design

Your logo is an integral part of your brand. It identifies you. It distinguishes you. And it creates consistency across everything you do. This post breaks down how a professional can design a logo that has meaning, purpose and power.

7 reasons why you should invest in a professional logo design  |  Hue & Tone Creative

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Best post if you’re in the process of finding a designer: 15 Questions to ask your designer before hiring them

Entrusting your business’s online presence to a trained professional is an excellent choice.  However, before journeying any further, there’s something you must consider: you’re the boss. Like with any other hire, it’s your responsibility to find the right talent to perform the task. Here are 15 questions you should ask a designer before shouting, in boss-like fashion, “you’re hired!”


Best post if you might need website help: Pros and Cons: DIY Web Design vs. Hiring a Web Designer

You’re in need of a new website, but you’re not sure if you should take a stab at it yourself or hire outside help. It all depends on your needs. While web site builders make it easier than ever for non-designers to pull together their own website, they don’t work for everyone. If you’re a tech savvy business owner who needs a simple site, they might be a great option. But, if you’re tech-challenged, short on time, or in need of a more custom site you probably need to consider hiring a web designer.

Pros and Cons: DIY Web Design vs. Hiring a Web Designer  |  Hue & Tone Creative

What’s the difference between a graphic designer and a developer?   |  Hue & Tone Creative

Best post if you already know you need website help: What’s the difference between a graphic designer and a developer?

As online tools make it easier for people to learn new skills there’s been more and more overlap between the jobs of graphic designer and developer. Although they are experiencing more and more of each other’s worlds, there are still several clear-cut differences between the skillsets of graphic designers and developers — so, who do you need to hire?  


Best post no matter who you are: How to give honest feedback without frustrating your designer

If you do it right, giving feedback won’t be perceived as negative. In fact, it’s an important part of the design process – and it’s something that your designer is anticipating. But giving feedback in an unproductive way can lead to an overall unproductive relationship between you and the creative you hired. 

How to give honest feedback without frustrating your designer  |  Hue & Tone Creative

Hue & Tone: Your new marketing partner

You probably made it to this blog post because you’re considering hiring an outside designer. We’d love to throw our hat in the ring! 🎩🙋🏻‍♀️No matter who you are or what stage your business is at, we’d love to sit down and tell you why we’re the right marketing partner for you. Let’s set something up: 336-365-8559.

7 Reasons Why You Should Invest In A Professional Logo Design
7 Reasons Why You Should Invest In A Professional Logo Design  |  Hue & Tone Creative

Your logo is an integral part of your brand. It identifies you. It distinguishes you. And it creates consistency across everything you do.


Anybody can design any old logo. A professional can design a logo that has meaning, purpose and power. So, without further ado, here are our top seven cases for putting some investment behind your business’ logo.

 

1.  First impressions

You only have one shot to make a first impression, and a shoddy logo could shoot you in the foot. Put yourself in consumers’ shoes. If you’re looking to purchase a product or service and you stumble across a brand that has a logo that looks like it was made on Paint, it doesn’t set a very good tone for what’s behind the scenes.

 

2.  Relevancy

Telling a story through design takes a certain skill. A skill that not everyone (understandably!) has. From the colors, icons, images, fonts and sizes in your logo, to be truly impactful, every single element needs to have a purpose. And that, readers, is what a professional is paid to do.

 

3.  Trustworthy

The quality of your logo says a lot about you as a business. A poor logo can be construed as a poor brand, and we know that’s not the outcome you’re after.

Whether it’s a misaligned character, pixilated border or crazy color scheme, below par logos look inferior. High quality logos, on the other hand, give you an ora of professionalism, value and authority - all of which can give you one up over your competitors.

 

4.  Memorable

A strong logo is instantly identifiable. Whether it’s placed on a billboard, letterhead, social media or paid advert (and everything else in between!), it pulls peoples’ eyes to it, and it’s easily recognizable.

Professionals know that less can be more. That outrageous colors aren’t needed to attract attention. And that designs have to gel with a variety of settings. And they incorporate all of that into your finished product.

 

5.  Evergreen

As with almost everything in life, logos evolve. What might be spot on for your brand right now might feel slightly off in a few years - but that’s okay. You’ll not find many businesses out there that haven’t adapted their logo over the years, but the key is that they’re adaptable.

Entirely revamping your logo can damage your business’ brand awareness, which is why it’s more about continual tweaks than a complete do over. With a professional by your side, you’ll get a solid logo that’s designed to stand the test of time - bar the potential small touch ups now and then.

 

6.  Showcases your brand

Your logo is a pivotal part of your brand’s story and values. It’s your chance to let your personality shine through and showcase what you're all about! As an example, here are some of adidas’ logo milestones:

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Same brand. Different logo. Completely contrasting messages.

 

7. Adaptable

Logos are needed left, right and centre. What might work perfectly fine on your website, might not necessarily sit right on your business card. That said, you absolutely don’t want two completely different versions that aren’t in-line with one another.

What you want, and need, is a few variations that fit in any given placement - for example, one that’s for a black background and one that’s for a white background - that are instantly associated with one another.

We could go on and on, but we’ll wrap it up at number seven. If you’re interested in sprucing up an existing logo or are a new brand starting from scratch, why not get in touch to see how we could help?


Hue & Tone Creative: Logo and Branding in the Triad

Are you now convinced that you need professional help with your logo design? We think we might just be the perfect people to help you out. From logos to branding, and everything in between, we can help you create a lasting impression. But if you're feeling a little unsure we'll let our design work speak for itself.