Friday Links: Get linked up

If you’re looking to network, you have a great tool right at your fingertips. LinkedIn is a powerful social media tool for anyone looking to give their professional persona a boost. With access to thousands of connections around the world, you can form new relationships, increase your sales leads, and gain invaluable professional insight.

A little skeptical about the power of LinkedIn? These five links will have you sprucing up your profile in no time.  

One | If you don’t have a LinkedIn page for your business, it might be time to rethink. LinkedIn is great for B2B marketing, and might just be the most effective platform for lead generation -- but those are only two of many reasons why having a business profile is important.

Two | If you already have a page for your business, here are a few tips to help you get started promoting it.

Three | Looking for the numbers on who and how people use LinkedIn? This breaks down everything from who LinkedIn’s 347 million users are to some fast facts on how people in other countries use the social platform.

Four | Before you get networking, you need a sleek and informative profile to turn heads. Things like a professional photo, custom URL, and exciting bio are just a few things that will have a big impact.

Five | Most importantly? When and what to post.

A little update never hurt nobody -- take a moment this weekend to make your brand a LinkedIn business page or spruce up your profile. Next week, we’ll be honing in on how to create an effective email marketing campaign -- you won’t want to miss it!