Millions tune in to watch shows like Grey’s Anatomy, events like Super Bowl LII, and cult favorites such as Star Wars. Why? Because the content is so darn good.
Content, as stated by the Oxford English Dictionary, is information made available by a website or other electronic medium. People know good when they see it and recognize good content when they read it. Which is why crafting strong content is so important on the information-overloaded web.
“The force is strong with this one.” –Darth Vader, Star Wars: Episode IV
“What makes for strong content?” you may be asking. It starts with knowing your audience. The subjects you discuss as well as how you choose to tackle them are dictated by those seeking your infinite wisdom and wares. Exploring topics that are helpful to your customers, followers and clients make for good content because it’s relevant. Ask yourself, “what can I do to serve the needs of my unique base”? And create from there.
“Always pass on what you have learned.” –Yoda, Star Wars: Episode VI
You can’t teach what you don’t know. Integrate your company’s core competencies (those things you do exceptionally and distinguishes you from competitors) into your content. Kim K posts tons of information regarding make-up and fashion help. Oprah’s website is packed with inspirational tidbits and plenty on healthy eating. Your content could detail how to start a non-profit, demonstrate yoga techniques, or show the masses How to Curate Their Instagram Feeds. Basically, write what you know.
"There is NO substitute for WORK." –Vince Lombardi, Green Bay Packers Coach (1959-1967)
Content is often copied from one site and reposted on another. This should only occur when express permission has been provided by the content’s owner. It should also be an option rarely elected. For one, originality is rewarded by Google search rankings and secondly, you can’t contribute much to the virtual conversation if you’re only saying what has already been said. Don’t have the time to create original content? Partner with a professional content provider. Unlike reposting published pieces, working with a content generating service is a savvy alternative that provides you with unique postings for your site.
"Pretty good is not enough, I wanna be great." –Christina Yang, Grey’s Anatomy
Your content choices and execution should be in alignment with your brand image. If you’re known for being reliable, posting consistently and on time is a way to demonstrate that trait. Presenting thought-provoking and engaging topics showcases you as the thought-leader that you are. Great at design? Be sure that your content is presented in the showiest of packages that displays your exceptional stylistic talents. If you’re great, your content should be great. Post that which you are.
"Knowing is better than wondering." –Meredith Grey, Grey’s Anatomy
What content have you produced that garnered the most engagement and views? There’s an analytic for that. Refer to your site’s pageview data and determine what your readers prefer. This helps to cultivate similar content that speaks to the needs and wants of your followers. Do your research and give the people what they want.
Keep in mind, your web content may not make a colossal mark or be permanently enshrined in greatness like Star Wars. Instead, it might convert a visitor into a lead or even a client. She may be persuaded to subscribe to your newsletter. He could be moved to try your service. And that is much better and even, dare I say, compelling.
WEB DESIGN, CONTENT CREATION, and SOCIAL MEDIA MANAGEMENT
No matter what you're looking for help with, Hue & Tone Creative can help take your website -- and the content on it -- to the next level. If you'd like to see what we can do, be sure to take a look at our design portfolio, scope out more of our blog posts, and take a look at the services we offer.
